How Goorita Enhanced User Experience & Security with Link-Based OTP Verification

Introduction: Helping Goorita Empower Indonesian SMEs Globally

Goorita is Indonesia’s first cross-border e-commerce and supply chain platform, helping local SMEs bring their products — from spices to snacks — to global markets. With operations spanning the US, Australia, Saudi Arabia, and beyond, Goorita simplifies the export journey by offering marketing, certification, financing, and international logistics support.

As their global footprint grew, so did the need for a secure, user-friendly account verification and PIN reset process that could keep up with their international users.

The Challenge: Secure Verification Without Friction

Goorita needed to:

• Verify accounts securely during registration.

• Allow users to reset their PINs quickly and safely.

• Minimize user frustration and errors during the verification process.

Their existing numeric OTP flow caused friction — users often mistyped codes, resulting in support tickets and delayed onboarding.

The Solution: Link-Based OTP for Verification & PIN Reset

To address these challenges, Goorita partnered with us to implement a link-based OTP system, seamlessly integrated into their platform.

How It Works:

• During account verification, users receive a secure, time-limited link via WhatsApp.

• Clicking the link instantly will open the WhatsApp on their desktop or browser.

• The channel will give them the secure verification code to enter it inside the platform.

• The same flow applies to PIN resets, offering both security and convenience.

This approach eliminates common errors, accelerates onboarding, and ensures a secure experience for users anywhere in the world.

The Results: Faster, Safer, Happier Users

Since implementing the link-based OTP solution, Goorita has achieved:
📈 Faster onboarding — average verification time reduced significantly.
🔒 Fewer support tickets thanks to fewer user errors.
😊 Increased user satisfaction with a smooth, intuitive experience.
🌍 Scalable security fit for their international operations.

“The link-based OTP made our verification process more user-friendly without compromising security. We’ve seen a clear improvement in user satisfaction and fewer complaints.” — Goorita Team

Why Link-Based OTP Works

Compared to traditional numeric codes, link-based OTP offers:
✅ Simplicity — users just click a link.
✅ Fewer errors — no codes to copy and paste.
✅ Enhanced security — each link is single-use and time-bound.

For Goorita, this meant delivering a verification experience aligned with their mission to globalize Indonesian businesses with modern, efficient technology.

Conclusion: A Success Story for Global Platforms

By choosing a link-based OTP system, Goorita improved both security and user experience for its growing international user base — a testament to the power of thoughtful, user-centric design.

If your business faces similar challenges in account verification or PIN reset workflows, consider implementing a link-based OTP solution today.